• EA boss says NFT and pay-on-demand are the future of the gaming industry

  • Wider adoption of non-forgeable tokens (NFTs) and on-demand gaming appears to be just around the corner, as one of the gaming industry’s largest companies sees NFTs and on-demand gaming as the future of the industry.

    Andrew Wilson, CEO of major video game company Electronic Arts (EA), said on an earnings call that NFTs and play-to-earn games are the future of the gaming industry, although it’s too early to figure out how it will work.

    Widely known as a business-oriented company with a pay-to-win model in some of its games, EA has yet to try its hand at play-to-play games. However, EA has hinted that it has its sights set on blockchain and NFT, as a summer job posting revealed.

    The popularity of games like Axie Infinity suggests that play-to-earn products can easily find a solid player base if the product is well-established. In these types of games, players earn in-game digital assets by completing daily quests, defeating monsters, and beating other players in arenas. These assets have real-life monetary value and can be sold on cryptocurrency exchanges.

    Wilson believes it will play a meaningful role in the company’s future, given that the collectible digital content is perfectly aligned with EA’s gaming and live streaming services.” So, it’s still too early to say that. But I think we’re in a very good position and we should look forward to thinking more about innovation and creativity as we move forward,” he added.

    Another big name in the gaming industry, Ubisoft, publisher of Assassin’s Creed, recently shared its intentions to invest in and adopt blockchain-centric gaming companies on the platform. Ubisoft was also a participant in a $65 million funding round for NFT game developer Animoca Brands.

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