• New Yorker Auctions NFT Cover for Sept. 11 Memorial Day

  • On the eve of the 20th anniversary of the September 11 attacks, the venerable media company The New Yorker is teaming up with LGND Marketplace to auction off its September 13 cover of Non-Forgible Tokens (NFTs). Bidding for a single copy begins at 11 a.m. ET and will end on Monday, Sept. 13.

    The cover by artist Pascal Campion features a young couple comforting each other at the site of the World Trade Center reconstruction. The auction is hosted by high-end NFT marketplace LGND on the WAX blockchain, a proof-of-stake network known for its eco-conscious and energy-efficient technology.

    The New Yorker joins a growing list of media organizations auctioning off their own NFTs. Last March, the Associated Press sold an election-themed NFT for $180,000, followed by the New York Times auctioning off an NFT of Kevin Rose’s column for $560,000. the first news article ever sold as an NFT came from Quartz earlier that month, selling for just $1,800.

    All proceeds from the New Yorker auction (bidding starts at $5,000) will go to 9/11 Day, which coordinates an annual day of community service to honor the victims of 9/11, in addition to organizing hunger relief programs across the United States.

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