• Back to back with Lionel Messi, Luis Suarez launches NFT drop at Ethernity chain

  • Luis Suarez, known as one of the best footballers of his era. A striker for Atletico Madrid and the Uruguayan national team, Suarez, also known as El Pistolero, will launch his own NFT collection on Ethernity Chain in August 2022.

    This auction is the second NFT collection of an international superstar footballer, following Lionel Messi’s private collection launched on the same platform. It was a very successful auction that managed to break records in its first days of launch, bringing in $5 million.

    Art and amazing experiences go hand in hand

    The Luis Suarez collection will include “unlockables,” the physical collectibles that accompany NFTs. Those who participate in this auction can win both physical items related to Suarez and outstanding personal experiences related to Suarez.

    Suarez started playing in his native Uruguay in 2005 and played for Ajax before being transferred to Liverpool FC, where the team won the league in his first season with the club. During his football career he has won 19 trophies, including seven league titles and a Champions League. To date, he has scored 500 professional goals and won several European Golden Ball awards.

    Taking creativity to another level

    The artists behind this exciting launch include Impossible Brief (responsible for the Macy’s campaign) and Visual Lab (responsible for superstar DJ Nicky Romero’s campaign).Impossible Brief is a creative agency responsible for the visual and music video world.Visual Lab is an agency that works with artists and branding agency responsible for producing some over-the-top work.

    The launch event will take place in August on Ethernity Chain. The blockchain-based platform is a pioneer in the celebrity NFT launch niche. It has already hosted some notable launches, including the “Muhammad Ali” series, the “Pele” series, and of course the most famous launch on the chain, the “Messiverse series.” Ethernity Chain is known to donate a portion of all auction proceeds to charity.

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