• Sales of NBA’s top ballgame increased 128% after the launch of a new product featuring Shaquille O’Neal

  • NFT data aggregator CryptoSlam! reports that sales of its digital trading card line NBA Top Shot jumped 128 percent following the Oct. 14 release of a new booster pack series called “Run it Back 05-06.”

    The new “Run it Back” boosters focus on a pivotal season in NBA history. the 2005-2006 season catapulted Miami Heat player Dwyane Wade from All-Star to superstar and then crowned him Finals MVP.

    The new NBA Top Ballers features Dwyane Wade’s first moments in Top Ballers. He is one of six NBA Hall of Famers making their debut in the series, including Shaquille O’Neal, Allen Iverson, Ben Wallace and Tracy McGrady.

    At $169 per pack, these collectibles aren’t cheap, but each pack contains one highly collectible Run it Back moment numbered 1-990, and four “Archive Collection” moments numbered 10,000-20,000. The Archive Sets are a new addition to the Top Shot series and are designed to make historical NBA moments more accessible to new collectors.

    Today, NBA Top Shot’s Twitter account posted that the booster is selling out at a rate of “7 purchases per minute.” In the last 24 hours,” he added.” In the past day, we’ve had 9,921 purchases of Run It Back 2005-06 Moment Collectibles alone.”

    The NBA Top Shot series got off to a flying start when it was released last October. Before opening to the public, the series’ closed beta pool of 17,000 subscribers had purchased 43,000 random boosters, generating over $2 million in revenue for NBA Top Shot at launch.

    Since then, NBA Top Shot has collected nearly $750 million in sales over the course of some 10.5 million transactions from more than 350,000 buyers. nft collector Pranksy even got in on the action. Earlier this year, in honor of LeBron James’ birthday, he put $105,000 on Top Shot.

    The NBA Top Shot reached its sales peak on Feb. 22, with $45 million in sales in one day. The next day, a group of collectors paid $208,000 for a LeBron James highlight reel, setting a record for the series.

    The hype died down by mid-summer, and since then, daily sales of NBA Top Shot have only occasionally exceeded the $1 million threshold. On the day of Run it Back 05-06’s release, daily sales reached $4.5 million.

    However, this week’s enthusiasm for the new Run it Back set suggests that the NBA Top Shot sales boom may be far from over.

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