• British Museum to venture into NFTs with Japanese artist Katsushika Hokusai

  • The British Museum is working with LaCollection to bring the work of renowned Japanese artist Katsushika Hokusai into the digital realm with digital postcards that replicate the artist’s paintings.

    Japanese artist Katsushika Hokusai goes digital

    The British Museum is entering the world of unforgeable tokens as it attempts to make digital postcards of works by the famous Japanese artist Katsushika Hokusai for sale on the NFT marketplace through a partnership with French startup LaCollection. There will be two hundred NFTs of the artist’s work for sale.

    The launch of the Hokusai exhibition at the British Museum, entitled The Great Big Picture Book Of Everything, will lead to half of the NFT sales, while the rest will come from the museum’s own collection, plus 103 never-before-seen paintings found in the book. Digital images of famous works, such as “Under the Waves of Kanagawa”, “Sunny Day with the South Wind” and “Ejiri in Suruga Province” are among the notable works that will be sold as NFT.

    How Hokusai NFTs will be sold

    The NFTs will be categorized as “unique,” “ultra-rare,” “limited” and “common.” Those classified as common will be sold for $500, according to Jean-Sébastien Beaucamps, LaCollection’s CEO. All NFTs will be sold on the LaCollection website, some for a fixed price and some through auctions.

    Accepted forms of payment are cryptocurrency and fiat currency. There is also the possibility of reselling NFTs on a secondary market, such as openseas.io, where the British Museum will receive 10% and LaCollection 3%.

    LaCollection: where art meets technology

    According to the CEO of LaCollection, his company was born out of two passions, art and technology. He hopes that the NFT’s partnership with the British Museum will lead to the introduction of new audiences who have never visited the British Museum before, exposing them to the British Museum’s vast art collection.

    He also hopes that this effort will democratize art and make it more widely accessible to a younger, international audience. Craig Bendle, the British Museum’s licensing manager, agreed with Beauchamp, saying that museums must adapt to new markets and find new ways to reach people who would not be reached by traditional channels.

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