The Lucky Maneki community has chosen the largest billboard in New York’s Times Square to launch its new Japanese NFT cat collection.
The new series of non-interchangeable tokens will consist of 11,358 avatars. Specifically, each new Maneki Gang NFT has 8 different features: background, skin, eyes, mouth, hat, collar, clothes, and paws.
These Maneki Gang are also known as “the luckiest NFTs on the ethereum blockchain,” joining a collection of 14,159 NFTs previously released by the Lucky Maneki community on August 30, 2021.
Lucky Maneki NTTs in Times Square, New York
Beyond that, the billboard ad campaign in Times Square is apparently not the only mode of promotion for the kittens.
In the weeks leading up to the launch, the Lucky Maneki brand has been running special giveaways on the Von_Schiller Live Stream and a number of NBA Top Shot influencer YouTube channels.
In addition, a Maneki Gang unveiling party was held on Discord on the day of the new collection’s unveiling.
Lucky Maneki brand NFT: marketing, decentralization and meta-space
The Lucky Maneki community’s decision to promote its brand and the new NFT series suggests that marketing also has an impact on the collectible token sector.
The brand’s stated goals include not only increasing the number of unique owners of both series, but also creating a merchandise store.
Not only that, but staying in a decentralized world, the Lucky Maneki community hopes to achieve a community DAO and launch new collections to create a meta experience.
In practice, the project is fostered and maintained directly by the decentralized community.
Every member’s vote counts, and each Lucky Maneki branded NFT can increase user participation in the DAO. In this sense, each Lucky Maneki branded NFT holder will have unlimited rights to license, reproduce and display the purchased artwork in any way they wish.
A “decentralized branding” structure that includes challenges and rewards.
Here too, as in other already popular NFT projects, the idea is to create a meta-space in the world of Luckeania, where Maneki are the protagonist creatures with magical powers to bring luck and prosperity.
NFTs and the Metaverse: a different perspective
In late August, John Hank, CEO of Niantic and creator of Pokémon Go, spoke out on the issue of metaspace, stating that “metaspace is a utopian nightmare.”
According to Hanke, the metaverse that many NFT creators are striving for could become humanity’s worst nightmare. Essentially, if this new dimension does not prove to be a technological development in the service of humanity, the risk is that it will instead become a virtual refuge from reality.
However, the number of NFT projects creating new metaverse is clearly growing.
In addition to the announced Lucky Maneki community, other projects, such as OVR’s decentralized platform for geolocating augmented reality (AR)/virtual reality (VR) experiences, continue to expand.
Even Facebook has jumped on the meta-space bandwagon. Mark Zuckerberg himself said in an interview that the company may soon become a metaspace, and that Facebook is working towards it.