Italy’s reigning football champions Inter Milan have signed a partnership agreement with blockchain company Zytara Labs. The partnership aims to provide users of the club’s mobile app with access to cryptocurrency products and allow Inter to create digital collectibles for fans around the world.
Italy’s Inter find pocket sponsor in cryptocurrency industry
Inter Milan FC and Zytara Labs announced Thursday that the €85 million ($100 million) multi-year product partnership agreement has been capped with the support of the Digitalbits Foundation. In a press release, the entities explained that the partnership will facilitate Inter’s plans to open up to an increasingly digital, global and representative audience of different age groups.
As part of the deal, Zytara will become Inter’s “official global digital banking partner,” while digitalbits (XDB) will become the club’s “official global cryptocurrency.” The fintech company will work on developing Inter’s mobile app and integrating its digital banking services, allowing users to access cryptocurrency-based products. The app will be the main selling point for tickets to Inter home games.
The Italian football giant wants to introduce crypto payments in XDB coins at the stadium as well as through its online and physical stores in Milan. The partners have revealed that they intend to use the Digitalbits blockchain to create digital player cards and unforgeable tokens (NFTs) for the many Nerazzurri fans around the world. Alessandro Antonello, CEO of Inter, commented.
While the digital first experience is crucial for all sports clubs, our partnership aims higher. By leveraging Zytara digital banking and blockchain technology, we will be able to strengthen our global reach to a young and digitally savvy audience.
Under the terms of the partnership, the Digitalbits brand will be the new armband sponsor of the European football team. The cryptocurrency logo will appear on all Inter shirts, including the men’s and women’s first teams as well as the Primavera and youth teams in all official national and international matches.Al Burgio, founder of Zytara and the Digitalbits blockchain, noted.
Our partnership will make Inter one of the most technologically advanced and forward-thinking clubs in the world. We are delighted to be working with the reigning Italian champions and a club with such a rich history.
The partnership between Inter and Zytara will be marked by a limited edition Nerazzurri merchandise, which will be available by the end of this month. The product will offer Inter fans an opportunity to make crypto purchases using XDB tokens.
Earlier in August, Inter’s city rivals AC Milan entered into a long-term partnership agreement with Bitmex to place the cryptocurrency exchange’s logo on Milan’s shirts.Bitmex became the club’s “official armband and cryptocurrency trading” partner.