• Lavinia Osbourne says NFTs can be a good way to attract women into cryptocurrency

  • Women who are looking for ways to enter male-dominated spaces like cryptocurrency and blockchain may be drawn to uncounterfeitable tokens, says Lavinia Osbourne, founder and host of Women in Blockchain Talks.

    While the ongoing pandemic has left people in many countries in financial distress – whether it’s losing their jobs, not being able to go to the bank in person, or other concerns – Osbourne tells us that the event may have pushed many women towards cryptocurrency and blockchain once they were forced to switch careers from other professions. She says the recent surge in non-fungible tokens (or NFTs) and media coverage has made cryptocurrencies “more relatable” to many in the arts and other creative fields.

    “People look at NFTs and are like, ‘This is very different – I don’t actually know about this technology,'” Lavinia Osbourne said.” When they hear all these stories about people making money on NFTs, it’s like ‘How can I get involved in this? I think NFTs are a great way to attract people into the field.”

    While Lavinia Osbourne may be referring to men and women of all economic backgrounds, her assertion seems to be backed by an NFT project recently launched by “That 70s Show” and “Family Guy” star Mila Kunis. The actress said she became interested in cryptocurrency during the pandemic, noting that it was a “very masculine field.” She went on to pioneer the NFT project Stoner Cats, featuring prominent figures in Hollywood and cryptocurrency, including ethereum co-founder Vitalik Buterin – which sold 10,420 NFTs in 35 minutes earlier this week and aired its first episode a few days later.

    Osbourne said that while NFTs are a way in, there is still an underrepresentation of women in cryptocurrency and blockchain companies. According to the founder of Women in Blockchain Talks, women make up about 34 percent of those working in the tech industry, but only 12 percent of those in the blockchain industry. She proposes a campaign to bridge this gap, “to show women that tech, blockchain, science, STEM is a space for them.”

    “If these women want to have a career that has some longevity, then they have to look at these spaces,” Lavinia Osbourne said.” Traditionally, it’s just overwhelmingly male, and there’s nothing to offset that.”

    She adds.

    “If we want to bring in more women, then we need to put women in the spotlight so that other women can see those other women and feel comfortable knowing that this space is for them too.”

    As part of these goals, Lavinia Osbourne and others are working to get 50,000 women on the block by 2023. The campaign encourages women to sign up and learn more about the benefits – financial and personal – of accessing the space.

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