The Grammy Awards Academy is leveraging the eco-conscious NFT platform OneOf to launch a series of commemorative NFTs on Tezos starting next year.
The Recording Academy and the Grammy Awards recently announced a partnership with music NFT platform OneOf to build NFTs on Tezos, an open-source, PoS, energy-efficient blockchain.
The partnership will give birth to a vast array of digital collectibles and experiences to celebrate and honor Grammy Award winners and nominees. In addition, the tokens will feature designs from some of the world’s leading cryptocurrency artists and draw inspiration from the iconic Grammy Awards themselves.OneOf is currently backed by iconic music producer Quincy Jones – a 28-time Grammy Award winner.
The Academy notes that it chose OneOf because of its sustainable approach to NFT construction. Recording Academy co-chair Panos A. Panay released an official statement, which reads
“When considering [an] NFT partner, we were committed to working with a like-minded organization that had an artist-first approach, and we definitely found that in OneOf. As an academy, we are always looking for ways to help artists discover new forms of creative expression while also creating new ways to generate revenue and allow fans to interact with the artists they love.OneOf shares this vision and we are proud to be partnering with a sustainable NFT company.”
In addition, the Academy said it will reveal further details of the special collection in January next year. The professional honors organization also plans to donate a portion of NFT’s proceeds to its scholarship fund.
Academy and OneOf’s Tezos-powered NFTs promise to usher in a new era of musical NFTs
The Grammy Awards will release Tezos NFTs for the third year in a row, starting with the 64th edition. Meanwhile, for OneOf, this important partnership with the Academy is another feather in its cap. In addition, the revolutionary, eco-conscious NFT platform is looking to build on its previous partnership with the annual iHeartRadio music festival. The two-day festival was launched in 2011 and is currently the official collection partner of OneOf.
OneOf co-founders Lin Dai, Adam Fell and Joshua James also commented on this latest development with the Academy. They praised the honorary organization saying.
“For 63 years, the Grammy Awards and the Recording Academy have been the premier representative, celebration and advocacy partner for the artists, songwriters and professionals who create the music we love.
The trio further highlighted the important role the NFTs have played in empowering the music industry in a revolutionary way. They also revealed that they are honored to be partnering with the Academy to usher in a new era in the industry.
Another of OneOf’s achievements is its growing number of deals with established recording artists and musicians. For example, fast-rising up-and-comers Doja Cat and California rap veterans The Game, have released NFTs on the platform.In addition, Alesso, Charlie Puth, H.E.R and Jacob Collier are also working with OneOf to release their own NFTs.
In addition to OneOf, several other celebrities and sports organizations are partnering with NFT-centric platforms to capitalize on the boom. For example, the NBA partnered with Dapper labs a few months ago to create NBA Topshot moments.