• Burger King launches ‘Keep it Real Meal’ NFT campaign

  • Burger King has announced a new No Fake Token (NFT) campaign in partnership with Sweet, the NFT marketplace, a crypto-unique token that can represent ownership of sports memorabilia, concert tickets or artwork.

    As part of the Burger King Real Meals NFT program, QR codes will appear on nearly 6 million meal boxes, unlocking a digital collectible.

    The NFT is part of Burger King’s “Keep It Real Meals” campaign, which is a collaboration with celebrities Nelly, Anitta and LILHUDDY.

    Collecting digital collectibles allows customers to unlock NFTs, which in turn can lead to various rewards.

    These prizes include 3D Burger King digital collectibles, a year’s worth of HP sandwiches, signed merchandise, and even a “once-in-a-lifetime call with a celebrity at the event.”

    Burger King joins the NFT ranks

    Burger King isn’t the first global brand to jump on the NFT bandwagon.

    Last month, Budweiser changed its Twitter profile to a hand-drawn beer rocket NFT, which it purchased for eight Ether (worth about $26,000 at the time) and registered an Ether domain, beer.eth, for 30 ETH (worth about $100,000 at the time).

    In addition to Budweiser, global payments giant Visa has also entered the NFT space. Also last month, Visa paid $165,000 for a CryptoPunk.

    “Over the past 60 years, Visa has built a historic collection of business artifacts – from the early paper credit cards to Zip-zap machines. Today, as we enter a new era of NFT-commerce, Visa welcomes CryptoPunk #7610 to our collection,” the company said at the time.

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