The new Dune movie based on Frank Herbert’s classic science fiction novel will be released in October, and the big budget film looks to be an epic adaptation of the fan favorite. However, today’s announcement of an NFT collection based on the film has not been well received, due in large part to the message of the source material itself.
Legendary Pictures will be releasing Dune later this year. makersPlace sells NFTs minted on the ethereum blockchain and will release the Dune: Artifacts of the Future collection at MakersPlace later this month. the NFTs are like a receipt for a digital item that can prove scarcity, in this case, Legendary Pictures and MakersPlace are selling digital sculptures based on digital sculptures of movie characters as well as digital paintings.
However, Legendary has not received a very positive response from “Dune” fans. In fact, the company’s tweet today about the NFT series has seen a wide range of negative responses, with many arguing that the studio is missing the point of the novels themselves.
“LMAO bought an environmentally destructive pyramid scheme for a largely ecological fable of a book. Amazing brains,” one user tweeted.” When you completely misunderstand what you’re selling,” added cartoonist Zach Thompson.
Herbert’s Dune, published in 1965, is considered one of the greatest science fiction novels of all time and has been hailed by Salon as “a pioneer of climate fiction.” Environmentalism is a major theme in this epic saga that spans multiple books, as it explores the impact of humans on ecology and the toll it can take on a living planet.
The environmental impact of Ether has received wider attention during this year’s NFT market explosion, which generated $2.5 billion worth of transactions in the first half of 2021. Ether currently runs on a proof-of-work consensus model based on a resource-intensive “mining” approach, with powerful computers on the network competing to be the first to validate transactions and be rewarded with cryptocurrency.
The distributed network powering Ether uses roughly the equivalent of the country of the Czech Republic in energy each year. However, advocates of the cryptocurrency industry question the methodology of such estimates, or claim that cryptocurrency mining incentivizes the use of renewable energy, as Twitter CEO Jack Dorsey has said about Bitcoin.
As the NFT marketplace gained popularity earlier this year, environmental backlash against Ethereum-based projects has become increasingly common. Digital art platform ArtStation, for example, cancelled its NFT program in March in a community backlash largely driven by environmental concerns.
Many of the NFT projects launched in recent months have touted themselves as “eco-friendly” because they use alternative blockchain networks that don’t have the same environmental footprint as Ether.
Check out the trailer for Anthony Hopkins’ NFT film, “Ground Zero
Other platforms and projects already pay for carbon offsets, such as Nifty Gateway. legendary studios – which also launched NFT around the release of the Godzilla & King Kong movie this spring – will purchase offsets for the Dune NFT project.” “We want to assure everyone that Dune. the Future Artifacts Collection will be offset using Aerial, a sustainability platform that calculates carbon emissions based on the associated energy use,” the company tweeted.
Ether will undergo a network transformation known as Ether 2.0, which will see the blockchain platform move to a more energy-efficient proof-of-stake model. With this approach, Ether will no longer need super-powerful computers to perform arbitrary jobs to validate transactions, and the Ether Foundation estimates that the new network will use 99.95 percent less energy as a result.
Ether 2.0 is expected to launch in the first half of 2022.