• Marvel Announces First Official NFTs, Starting With Spider-Man

  • When the NFT market exploded earlier this year, Marvel Entertainment didn’t immediately jump into the fray, but finally in June, the comic book giant announced plans to release NFTs through the VeVe marketplace. This weekend, it will be up to Spider-Man to introduce Marvel to the world of NFTs.

    Today, Marvel and VeVe announced that the web-wielding comic book hero will be the star of their first NFT product together, with five different Spider-Man collectibles available for purchase starting this Saturday (August 7).

    The Spider-Man figures collectibles range in price from $40 to $400 each, with the total number of editions decreasing with each step up in price. For example, the “regular” rare Amazing Spider-Man NFT will have up to 32,000 buyers, while the “secret rare” Ultimate Animated Spider-Man NFT will be limited to 1,000 units.

    The NFT represents ownership of a blockchain-verified provably scarce digital item, which can take the form of a video clip, still image, tokenized tweet or something else entirely. Like many other VeVe collectibles, these Spider-Man NFTs are 3D “digital statues” that can be viewed from all angles and displayed in the user’s own customizable virtual showroom.

    Spider-Man will be the first product from this collaboration, but the other NFTs will be released during August, or as VeVe calls it, “Marvel Month.” Later in the month, VeVe will offer five variant covers of “Marvel Comics #1,” the company’s original 1939 comic book that introduced the Human Torch and the Diver. The book will be sold in a “blind box” for $6.99 each NFT.

    VeVe will also be releasing a blind box collection of Captain America NFT in the form of “Marvel Mightys” figures. The set will include figures such as Steve Rogers, Sam Wilson, Bucky Barnes, John F. Walker and Red Skull, and each blind box NFT will be priced at $13 a pop.

    The VeVe collectibles are the first official NFTs created in partnership with Marvel Entertainment, although interestingly, they are not the first licensed NFTs ever to feature Marvel characters.In 2018, 20th Century Fox partnered with Atom Tickets to release an NFT digital poster based on its film Deadpool 2, which featured Marvel characters but was not Marvel Studios’ in-house production. Disney, which owns Marvel, later acquired 20th Century Fox.

    The broader NFT market exploded in early 2021 with $2.5 billion in volume in the first half of the year, driven by the success of NBA Top Shot, the decline of artwork in the NFT market, and the rise of blockchain-powered games like Axie Infinity and The Sandbox. The buzz around NFT calmed down in late spring and early summer, but the market has recently caught fire again thanks to high NFT sales and an overall rise in trading volume.

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