The Utah Jazz’s NBA team is bringing a new twist to the use of non-fungible tokens (NFTs) in sports with its one-of-a-kind virtual locker room NFT.
The Utah Jazz’s new NFT program brings the opportunity for more fan engagement and goes beyond digital collectibles or artwork. The Jazz are launching a one-of-a-kind “virtual locker room.”
This creation combines the concept of a digital non-friable object (NFT) with exclusive access to the team’s virtual locker room. This experience entails a once-in-a-lifetime interaction with the team’s legends.
Utah Jazz owner Ryan Smith said the experience is groundbreaking for the team and fans.
“I’m excited to be able to offer Utah Jazz fans and other fans such a unique and groundbreaking experience,” Smith said.” This NFT project is our opportunity to show the world that technology is thriving in our state and we intend to be at the forefront of innovation as we move forward.”
The Virtual Locker Room NFT is layered. The first tier gives fans a virtual tour of the locker room. For this, an Oculus virtual headset will be mailed to them. After the tour, Smith himself meets with fans for a 30-minute virtual Q&A.
The second tier is a less expensive option that includes the same tour and Q&A, but without the Oculus headset. Smith said it was a one-time opportunity, although the team intends to release more NFTs in the future.
The virtual locker room tour date is Oct. 8, and a portion of the proceeds from the new NFT will benefit the Utah nonprofit.
NBA teams are keeping an eye on the latest NFT craze.In early August, the popular NBA top ball game debuted a new NFT series during summer league. Other NFT platforms such as LegendsOfCrypto just signed with Michael Carter-Williams of the Orlando Magic a few weeks ago. The sports industry sees the potential for increased fan engagement that comes with NFTs.
The Utah Jazz even hired Riley Demps as the team’s chief NFT program manager.” “When I was hired in April, Ryan Smith asked me to push the limits of technology and create something special in the NFT and cryptocurrency space,” Demps said.” We’re making people in and out of the Utah market feel part of the team in the most intimate and realistic way possible. I’m very excited about this opportunity because it shows people around the world not only what it means to be a jazz fan, but also what it means to be part of the jazz family.”
The Jazz’s first NFT will be available from 10 a.m. ET Sept. 7 through Sept. 15 on rarible.com unless sold out early. Only 30 will be minted.