• Martha Stewart Releases Thanksgiving-Themed NFTs

  • Following the success of her Halloween-themed NFT last month, entertainment guru Martha Stewart has launched another NFT series centered around Thanksgiving in the U.S. The 101-NFT series includes an audio NFT, which she and her partners have announced as the first storytelling NFT.

    Martha Stewart’s second NFT series is available at her NFT boutique, MarthaFRESHMint.com. This officially licensed, Thanksgiving-themed collection was produced in partnership with NFT solutions provider Tokns Commerce.

    Featured items are an old photo of Stewart setting the Thanksgiving table and a recording of Stewart telling the story of the first disastrous Thanksgiving she held at her home in 1961 when she burned the turkey. The storytelling NFT was listed for auction on November 22 at 9 a.m. ET with a minimum bid of 3 ETH, or roughly $12,240.

    The collection also includes 100 NFTs based on photos from the Thanksgiving edition of Martha Stewart Living magazine, with prices ranging from $100 to $1,000.

    Stewart was the first American female billionaire to start from nothing, and her company, Martha Stewart Living Omnimedia, had a net worth valued at $1.2 billion on the day it went public in 1999.In 2004, Stewart was convicted in an insider trading scandal and served five months in federal prison. The value of her company plummeted. The company was reportedly acquired in 2015 for $353 million and was most recently sold in 2019 to Marquee Brands, a marketer owned by investment firm Neuberger Berman, for $175 million.

    Martha Stewart Brands owns print, TV and radio properties, e-commerce and licensing deals for meal kits and housewares. The brand reaches 100 million consumers a month across all media, according to Marquee.

    In 2017, Stewart signed a deal with Alibaba to sell housewares such as pots and pans, candles and bath towels to expand the U.S. brand’s reach to the growing Chinese middle class.

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