• Community gaming platform Rival partners with Cardano to bring NFT marketplace

  • Top esports platform Rival has officially announced a partnership with Cardano to facilitate the NFT platform to showcase franchises within the Rival stable.

    “Cardano will facilitate sales of NFT, the ability to create and distribute NFT, redeem physical NFT merchandise and market-based royalties within the Rival platform for its customers’ gaming communities, including brands, media properties, sports teams and leagues.”

    The news first broke at the Cardano Summit, which also unveiled numerous partnerships to achieve the goal of bringing about positive change on a global scale.

    However, the Rival partnership is the most intriguing as far as appealing to the mass market and those who don’t necessarily already know about cryptocurrencies.

    Who is Rival?

    Rival describes itself as a “white label” platform that enables companies to use gaming and esports to find new customers, drive engagement, build community loyalty, and generate additional revenue streams around its brand.

    Its clients include many sports teams such as the NFL’s Seattle Seahawks, the National Basketball Association’s (NBA) Detroit Pistons, and English Premier League (EPL) teams Aston Villa and Watford.

    Rival CEO Matt Virtue said working with Cardano on the NFTs will help his company maximize and personalize the Rival experience for each participant. By leveraging Cardano’s technology, Virtue is now able to take its offering to the next level.

    “Our partnership with Cardano marks Rival’s entry into the blockchain space and is an important step in our development as an enterprise platform solution to unlock the unlimited potential of gaming and esports.”

    Real-world utility on Cardano may take a while

    The above was made possible thanks to the Alonzo smart contract protocol, which was launched more than two weeks ago, on September 12.

    While that date was hailed as a new era for Cardano, many are beginning to realize that real-world utility and a fully “populated” ecosystem could take years to complete.

    Data from adapools.org shows that there are over 7,000 smart contracts deployed on the web. However, only 27 of those are Plutus smart contract scripts. This means that the vast majority are scripts for native tokens/NFTs from the Age of Mary, rather than actual applications.

    On the day of Alonzo’s launch, Tim Harrison, IOHK’s Director of Marketing and Communications, saw the need to control expectations. He described the situation as a journey to a destination, adding that users shouldn’t expect too much in the initial stages.

    “People have high expectations for this upgrade. Some of them are unreasonable. cardano watchers may expect a complex ecosystem of DApps available to consumers immediately after the upgrade. Expectations need to be managed here.”

    Again, with the addition of Rival, and more to come, it won’t be long before the ecosystem is fully populated.

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