Naomi Osaka, a top tennis player from Japan, has been open about diversifying into cryptocurrencies after noticing the hype around Dogecoin (DOGE), which is largely led by Elon Musk.
In a recent interview, Osaka revealed that she has been in talks with her agent about the cryptocurrency after seeing Dogecoin and its potential to “explode in popularity”.
The tennis legend attributed Twitter’s cryptocurrency ecosystem as the main source of her interest in investing in Dogecoin, well before she talked to her agent about it.
Osaka has also joined the non-fungible token (NFT) space, launching a series of rare tokens ahead of the start of the US Open.
Back in April, Osaka teamed up with her sister, Mari Osaka, to launch six 1-for-1 NFT collectibles, which sold for a total of nearly $600,000. The highest purchase amount for an NFT in the collection was $200,200, making it the most expensive piece sold by a professional tennis player to date.
Another major sport that has shown continued interest in NFTs is soccer. The PSG fan token was recently launched by Paris Saint-Germain football team and became popular after legendary player Lionel Messi joined the club. Messi’s two-year PSG contract reportedly also includes PSG tokens as part of his payments.
In addition to the sports world, big brands such as Budweiser and Visa have started acquiring NFTs instead of creating their own tokens.NFTs have also seen support from top entrepreneurs such as Mark Cuban, who invested in building “scalable AI infrastructure for NFTs.”
Mainstream musicians such as Kings of Leon have also begun to participate in selling NFT-based albums, racking up over $2 million in sales. Linkin Park’s Mike Shinoda was one of the first major label artists to release a single as an NFT.