• Nike files for virtual goods trademark in Facebook’s Meta rebranding

  • Nike has applied to register trademarks for virtual and downloadable goods under its brand.

    The sporting goods giant filed four applications with the U.S. Patent and Trademark Office on Oct. 27. The applications reportedly list a variety of digital goods, including headwear, eyewear, bags, backpacks and sports equipment.

    What’s more, the applications are based on intent to use, meaning that the patents themselves won’t actually be finalized until Nike makes commercial use of them.

    The news comes in the context of Facebook’s (now Meta’s) rebranding and embrace of metaverse, a persistent virtual universe that users can interact with as digital avatars. These virtual environments can be used for social interaction, gaming, and even work.

    This isn’t the first time the sports giant has embraced Web 3 technology.

    In 2019, Nike was awarded a patent for “cryptographically secure digital assets,” including “Cryptokicks,” which includes token data and attributes of physical Nike shoes that accompany them in the real world.

    Nike, Meta and metaverse

    Nike’s latest series of patents arrived during Facebook’s name change to Meta, which Meta CEO Mark Zuckerberg said marked “the beginning of the next chapter of the Internet.”

    “The next platform will be more immersive – a tangible internet where you experience it, not just look at it. We’re calling it a metaspace, and it will touch every product we make,” Meta CEO Mark Zuckerberg said last week.

    “In a metaspace,” he added, “you can do almost anything you can imagine – get together with friends and family, work, learn, play, shop, create.

    In the process of rebranding, Zuckerberg gave a nod to some of the legacy issues that plagued Facebook and his leadership, including the disruption of privacy.” Zuckerberg said, “Privacy and security need to be built into the meta-space from day one.

    Facebook whistleblowers bought “cryptocurrency” at the right time and have “no problem with it for the foreseeable future.”

    However, the massive controversy that plagued the social media giant still exists today.

    Leaked documents from Facebook product manager-turned-whistleblower Frances Haugen – collectively known as The Facebook Files – have embroiled Zuckerberg’s social media platform in a plethora of controversies, including poor responses to COVID-19 misinformation, poor handling of fake news, and even poorer responses to employee concerns about human trafficking.

    Haugen added that Facebook’s filings prove that the social media giant put “growth over safety.”

    She recently said she was financially stable enough to shed light on the controversies because she bought cryptocurrency “at the right time.”

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