The United Nations has chosen blockchain platform Unique Network to run a non-falsifiable token (NFT) program in an effort to inspire others to take action on climate change.
Unique will be a key technology partner in a project by the United Nations Human Settlements Programme and the International Association for the Promotion of Innovative Approaches to Global Challenges that will feature the work of young artists as NFTs.The program, called Digital Art for Climate Action, or DigitalArt4Climate, encourages creators to showcase artwork that inspires people to work towards environment to find better solutions.
“The UN has recognized NFT technology as a unique new medium for creative expression that can help amplify messages about climate action,” the organization said.” The UN hopes to bring this innovative art form to the next generation of creators who can benefit from a technology that can help them amplify and make money.”
As a parachain project within the Kusama and Polkadot ecosystem, Unique will create and host an NFT marketplace for the initiative. Under Unique’s program, developers competed in a virtual hackathon last month to create a digital art gallery and marketplace showcasing DigitalArt4Climate artwork. The project will begin accepting donations on August 12.
The UN has previously said it is exploring the use of blockchain technology in tackling climate change and helping to achieve a more sustainable global economy. While the organization never appears to have been directly involved in encouraging the development of the NFT, at least one member of the UN Global Compact is involved. Earlier this month, the NFT and blockchain gaming platform Enjin said it would explore ways to use the NFT to promote sustainability and equality.
As the effects of climate change appear to be escalating, companies’ stance on the environment appears to be an increasing concern for investors and users alike. The United Nations has listed 17 sustainable development goals it wants to achieve by 2030, including reducing inequality, providing quality education, and encouraging responsible consumption and production.