• Dapper Labs is bringing its NFTs to the NFL

  • Dapper Labs has struck a deal with the NFL to create an NBA Top Shot-style marketplace for digital football collectibles.

    The deal makes Dapper Labs the second largest source of digital licensing revenue for the NFL Players Association, behind EA Sports’ “Madden” video game franchise.

    Like its basketball counterpart, the Non-Fungible Token (NFT) marketplace will run on the Flow blockchain and is expected to be released during the current NFL regular season, which ends on January 9.

    Video content will be at the heart of Dapper’s new project, as will the company’s prized basketball product, which has traded $780 million worth of collectibles so far in 2021.

    Dapper Labs closed a $250 million funding round on Sept. 22, valuing the company at $7.6 billion. This comes shortly after Sorare, the leading NFT store in football, added $680 million to its trophy in a funding round that valued the company at $4.3 billion.

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