• Miami Arts Festival to sell VIP tickets as NFT

  • Miami’s SCOPE Art Fair is partnering with YellowHeart, a blockchain-based ticketing platform for live events, to sell VIP tickets in the form of non-forgeable tokens (NFTs).

    “This unique set of minted tickets will showcase exclusive editions of artwork by emerging and established artists,” said SCOPE founder Alexis Hubshman. It claims to be the first art fair to offer tickets in the form of NFTs.

    YellowHeart is built on the Polygon blockchain and aims to change the way tickets are sold by creating a more transparent ticket sales experience for buyers and sellers.

    “Right now we’re dealing with a centralized, manipulated marketplace,” YellowHeart CEO Josh Katz said in an interview.” This puts it into the open cryptocurrency and NFT marketplace.”

    Tickets can be purchased in cryptocurrency or paid for with a credit card, but Katz assumes “primarily in cryptocurrency.” They go on sale Sept. 9 and feature 10 different artists, including Swoon, Saype and Reim.

    NFTs have been a growing trend in the arts and entertainment space, both in terms of giving people access to unique content and experiences, and eliminating the middleman.

    Many musicians have released their own NFTs, some of them with the help of Katz’s YellowHeart, such as Maroon 5, Kings of Leon and Britney Spears.

    Musician Justin “3LAU” Blau has even tried to give royalties the crypto treatment through a startup, Royal, which includes backing from Coinbase co-founder Fred Ehrsam.

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