• Alibaba’s Tmall supermarket sells out of mooncakes NFT

  • Chinese e-commerce giant Alibaba is leaving no stone unturned in its push for non-fakeable tokens (NFTs), with its online retailer Tmall selling a new line of NFTs featuring mooncakes – an iconic snack made to celebrate this year’s Mid-Autumn Festival on September 21.

    Tmall issued the “Mooncake NFTs” built with Antjinnou, the blockchain arm of Antjinnou Group, an affiliate of Antjinnou, and sold out all 50 last weekend via a lucky draw. According to the lucky draw page, the winner of the drawing could purchase a copy of the NFT for $1 ($0.15).

    Buyers not only got a virtual NFT, but a box of real mooncakes as well. They will be able to check out the NFTs on Fensili, a small app on Paypal.

    The Mid-Autumn Festival is a traditional festival widely celebrated in some parts of East and Southeast Asia to mark the autumn harvest, and it is part of the tradition in Chinese culture to eat mooncakes while enjoying the moon.

    The latest sales campaign comes on the heels of Alipay’s successful NFT placement over the past few months, which featured art adapted from images of the Flying Apala and Sacred Deer from the Thousand Buddha Cave in the Chinese city of Dunhuang, as well as the Chinese animated film “The Legend of the White Snake 2: The Plague of the Green Snake.”

    Chinese internet giant Tencent has also entered the world of NFT with the launch of an NFT trading platform called “Phantom Core.” Last month, its music streaming arm QQ Music sold the service’s first NFT, which featured popular mandopop singer Hu Hu.

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