• Korea embraces the original metaverse

  • The Korean people and a growing number of the country’s largest companies have begun to embrace the metaverse and integrate it into their daily lives in new and unexpected ways.

    Two of the country’s major retailers recently introduced elements of the metaverse and artificial intelligence to shoppers to enhance their shopping experience.

    On November 16, GS Shop introduced home shopping through the metaverse, showcasing the inner workings of a food production facility. It aims to assure shoppers of the quality of the facility and the food products sold.

    GS Shop transforms scans of the physical facility into a 3D representation. This allows customers with augmented reality (AR) devices (similar to the haptic gloves previewed by Meta this week) to tour the facility in a virtual world and learn about the conditions in which food is produced.

    Jason Ye, co-founder of DeSpread, a multi-chain ecosystem developer, has noticed a surge in the number of companies joining the meta-universe in South Korea. “It seems like every company is diving into the metaverse and Play to Earn these days,” he told us.

    “There are a lot of huge IPs in Korea. if you can combine those IPs with great content around them, you can build a great business model. Compelling content is the foundation for getting into the meta-universe.”

    The Metaverse and AI (artificial intelligence) avatars are emerging in several industries, including retail shopping, finance, and even public services.

    Rakuten Home Shopping, which topped $14 billion in sales in 2020, has launched Lucy, a virtual model to help promote the brand’s products. Rakuten will use Lucy in future video content and social media, as the avatar has its own Instagram account. Rakuten will also most likely integrate Lucy into its virtual store based on the metaverse.

    The deployment of virtual reality extends to the public sector as well. The Seoul Metropolitan Government announced on Nov. 6 that it plans to establish its Metaverse platform by 2023, where residents can file civil petitions.

    Tentatively named ‘Metaverse 120 Center’ will handle virtual visits that do not require visitors to be physically present.

    On November 10, the South Korean military announced that it will gradually apply the metaverse to soldier training programs by the 2030s.

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