• Chief Designer Big Joe Unveils His First NFT, to be Launched at Poly’s Xiamen Auction on September 22

  • Da Qiao, chief designer of Li Ning’s Wade shoe division, has announced that his first NFT piece, “Elf Shop in ESSENCE”, will be auctioned at Poly Xiamen on September 22nd. The preview will be held on September 20 and the auction will be held on September 26 at 22:00 (UTC+8).

    “ESSENCE’s Wizard Shop” is an Ether-based NFT. the “Way of Wade New Sneakers” image previously posted by former NBA player Dwyane Wade on Instagram can now be confirmed as the first design from the designer of the “Way of Wade” series. As the first NFT auction for a Chinese sports brand designer, ” ESSENCE Official Elf Shop” breaks into the NFT dimension. It takes the top trend icon ” ESSENCE Official Website” as its vehicle.

    The new magical surrealist artwork

    Visa entered the NFT business world when it acquired CryptoPunks 7610 for $150,000. its cryptocurrency custodian, Anchorage Digital, facilitated the trading and hosting of NFT to complete the investment. Later, when NBA player Stephen Curry purchased the Bored Ape Yacht Club NFT for $180,000 worth of ETH, it sparked a heated debate in the cryptocurrency and basketball communities. In addition, several other NBA and NFL athletes have purchased Bored Apes NFT and other popular Ether-based NFT collectibles.NFT has completely swept the sports scene outside of the cryptocurrency community.

    As an NFT also issued in Ether, the “Elf Shop in ESSENCE” combines fantasy style and designer trend insight compared to the punk spirit of CryptoPunks and Boring Ape. The piece assumes both an “upper ribbon” structure that incorporates elements of vines and crystal balls, as well as the artistic shape of a lit magical candle. All elements of this fantastic design reveal the vast magical world of the designer’s imagined future trends.

    “Here you can easily access an inexhaustible amount of artistic ideas for all your outfit needs, and you can even connect to the future through the animal face totem on the side of the shoe. The deformable widget on the body of the shoe, when unfolded, becomes a shop reception hall with a porter, only for high level wizards ……”

    Create a new world

    This is the Wizard Shop in the ESSENCE website created by Big Joe, and the surrealistic world of the future Wizard world imagined by Big Joe. This world, a seemingly virtual space independent of the real world, reflects and influences the real world with its powerful digital consciousness recognition and multi-dimensional based art forms.

    According to the Non-fungible Q2 NFT report, the second quarter of 2021 broke yet another record for the NFT industry. In the previous quarter, total transaction volume exceeded $500 million, but in the current quarter, it surpassed the $700 million mark. The quarter also saw a record number of active wallets (+175,000), with the number of buyers and sellers still increasing. The number of buyers (+38%) is growing faster than the number of sellers (+25%), meaning NFT is attracting more interest than they are losing.

    With the fast growing trend of the global NFT market, as a new attempt by designer Big Joe and the first NFT sneaker work by Li Ning, ” Wizard Shop in ESSENCE” will be a pioneer of NFT artworks, providing a new direction for the international art market and attracting more attention from traditional industries. In the future, with the extension of value in broader dimensions and richer forms, the phenomenal fashion art symbols represented by the ESSENCE series will enable Li Ning to explore more possibilities of sports trends along with the progress of technology and the update and iteration of fashion trends.

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