• Miss Universe Thailand 2021 will be the world’s first NFT pageant

  • Bitkub Group has partnered with Miss Universe Thailand to bring non-forgeable tokens (NFTs) to the beauty pageant.

    The upcoming Miss Universe Thailand 2021 pageant will be the first to feature NFTs as part of the competition. The pageant has partnered with Bitkub Capital Group Holdings, a Thai cryptocurrency exchange that aims to bridge the gap between “non-technical users” and the blockchain. The exchange offers a variety of cryptocurrency wallets and is designed to be easy to operate.

    Now, Bitkub Group is bringing blockchain to beauty pageants through NFT and digital asset solutions.

    Bitkub Brings Blockchain to Beauty Pageants

    After the COVID-19 pandemic, the Miss Universe Thailand 2021 pageant “aims to re-establish its role as a beacon of hope and trust for the masses, while also empowering belief through its concept of “the power of passion,” according to a statement. The winner of the pageant will represent her country at Miss Universe 2021 in Eilat, Israel.

    Bitkub Group will offer contestants access to its Bitkub Academy, where they will be educated on cryptocurrency and blockchain technology. In addition, Bitkub will add NFTs to the contest through collectible trading cards for each pageant contestant.The winner will also receive digital assets as part of their prize.

    Topp Jirayut Srupsrisopa, founder and group CEO of Bitkub Capital Group Holdings Co., LTD. said in a statement that the partnership “coincides with our strong belief that passion can be a powerful force for change in one’s life as well as the world, just as Bitkub Group believes that blockchain technology will revolutionize the world. The partnership with Miss Universe Thailand, a renowned entertainment platform that has amassed an audience of over tens of millions, supporting the empowerment and role of women in society, has proven to be a positive direction for collaboration to create change in society, as well as a voice for the people, igniting hope and inspiration.”

    Miss Universe Thailand’s crown will also be featured in a limited edition NFT in ‘Morning Moon Village’, Bitkub Chain’s first play-to-earn game.

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