• ‘Baby Shark’ to bite into P2E pie with planned mobile game

  • The beloved Pinkfong Baby Shark franchise is getting its own blockchain-based play-to-earn (P2E) game, set for a worldwide release in the first half of this year, South Korean developer CityLabs announced on Thursday.

    The Baby Shark Bubble Pong Friends game has been teased as a bubble-shooter puzzle game where players transact in cryptocurrencies and tokenize in-game characters and items into non-fungible tokens (NFTs).

    CityLabs plans to issue the game’s token and list it on exchanges within the first quarter of this year.

    South Korea restricts the local release of P2E games due to possible encouragement of speculative behaviors.

    But local P2E game developers still hope to find success abroad, such as WeMade’s MIR4 on Steam.

    The Pinkfong Baby Shark sing-and-dance video currently holds the record for the highest number of views on YouTube, with more than 10.12 billion views.

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