Burberry has just announced the release of their collaborative NFT character in the form of Minny B. This latest NFT character is the result of a collaboration with Mythical Games for the flagship title Blankos Block Party. Therefore, Minny B will be the open-world multiplayer game’s latest playable character.
About the fashion house’s new playable NFT character
Minny B is a mystical unicorn, inspired by Burberry’s Animal Kingdom code. What’s more, the fashion-forward character represents Burberry as it is decked in the new TB Summer Monogram. The limited-edition collaborative collection comes with a range of digital accessories – such as horseshoe necklaces, Burberry boomboxes and TB sliders – that players can add to the character.
According to the brand, Minny B is a “playful interpretation of the mythical creature… a kind, gentle, and cheeky character that melds art and creativity to evoke a sense of limitless possibility.” Moreover, the character’s wings enhance “the character’s magical quality” and allow “the Blanko to explore new spaces by flight”.
Via Minny B, players can explore the Blankos universe. In addition to the locations already available in the game, players can visit Burberry’s own cabana-style social space called “The Oasis.” The real-life TB Summer Monogram takeovers in South Korea, Singapore, Ibiza and Saint-Tropez inspired this new virtual experience.
According to Burberry’s VP of Channel Innovation Rachel Waller: “The metaverse provides limitless opportunities for us to flex our imagination and connect with our customers.” Waller added: “Luxury is an industry built on fantasy and expression, so in many ways, gaming is a canvas perfectly suited to bringing these dreams to life.”
The limited-edition Burberry x Blankos Block Party NFT collection will drop on June 22 at 12 pm EST/9 am PST/5 pm BST. Interested individuals can purchase the collection as an in-game purchase on Blankos Block Party. In addition to Minny B and The Oasis, the fashion house also revealed that players who own the brand’s NFT character Sharky B can claim a free Monogram bucket hat.
Burberry & the metaverse
Burberry is undoubtedly a metaverse pioneer. With NFT collections, web3 collaborations and phygital products, Burberry is firmly positioning itself as a web3 brand. In July 2021, Burberry announced its partnership with Mythical Games to launch the open-world game Blankos Block Party. Via the game, Burberry launched a branded playable character Sharky B, followed by this year’s Minny B.
Burberry clearly understands the importance of moving into metaverse fashion. By launching playable characters and co-branding with web3 companies, the fashion house is paving the way for fashion’s future.