Larva Labs, the development team behind NFT projects such as CryptoPunks, has signed a media representation agreement with United Talent Agency (UTA).
UTA is an international entertainment company whose Hollywood clients include the likes of Johnny Depp, Susan Sarandon and Wes Anderson. In addition to actors and filmmakers, UTA also represents musicians, comedians and digital talent who are “shaping the world of content and changing the face of entertainment,” according to UTA’s website.
Larva Labs’ signing with UTA suggests that its NFT projects CryptoPunks, Meebits and Autoglyphs may appear in other types of media, including film and television.
“We are excited to be working with UTA for the benefit of the entire community associated with our projects,” Larva Labs co-founder Matt Hall told us.” Not only for the exciting opportunity to bring them broader exposure, but to help protect their long-term growth and value.”
Larva Labs is one of the major players in the NFT space through its project CryptoPunks, which The Block data shows is one of the most traded projects on a weekly basis. While competing with popular collectibles like Dapper Labs’ NBA Top Shot, CryptoPunks accounted for nearly 44 percent of weekly NFT trading volume in the week beginning Aug. 22: $387.4 million.