The CW Television Network has partnered with fan-centric NFT platform Chronicle to create 5,000 free NFTs to promote the magic competition TV show PENN & TELLER: FOOL US.
A recent announcement from The CW Network reveals that the network has partnered with fan-centric NFT platform Chronicle to harness the potential of blockchain-based, non-fungible tokens.
As part of the partnership, The CW is launching a set of 5,000 free NFTs on the Chronicle platform.These NFTs will be a digital collector’s card that will feature the art of magic competition TV show Penn & Teller: Fool Us. In addition to the standard set of NFTs, CW will also be releasing 250 rare silver versions and 100 epic gold versions of the NFTs, available for purchase on Chronicle.
To add to this, The CW has decided to release video clips of the NFTs featuring Penn & Teller when the new episodes air this season.
It’s no surprise that The CW decided to partner with Chronicle to launch their NFTs and promote the new season of the TV show. The platform was founded by Tim Glover, who led the fan experience for the Jurassic World movie franchise, and Jim Jin, a well-known blockchain investor and former Thorchain consultant. Their experience put together is the perfect blend of doing something huge at the intersection of blockchain and the media and entertainment industry.
Additionally, over the past year, NFTs have gained a solid foundation across the media and entertainment industry. The excitement of fans to own unique digital collections can be felt across social media. As such, this seems like the perfect time for The CW to use NFTs as a smart marketing strategy to promote its TV shows while providing valuable collectibles to the show’s true fans.
Expressing his thoughts on the matter, Hiram Norman, Executive Vice President of Digital at The CW, said.
“We’re excited to use NFTs to promote the return of PENN & TELLER: FOOL US for a new season and to connect with fans in a more meaningful way.”
“Offering NFTs on Chronicle is the perfect way to strengthen the PENN & TELLER: FOOL US fanbase by giving fans certified ownership of these unique digital collectibles created for the show,” added Doug Neil, CMO of Chronicle.
NFTs for the masses
There is no denying that one of the main barriers to cryptocurrency adoption – and its several use cases including DeFi and NFTs – is the complex user interface of the Web3 platform. Users need significant technical expertise to buy, sell and trade NFTs and other cryptocurrency assets on the decentralized platform.
When it comes to NFTs, it’s clear that they’ve gained immense popularity in recent months. However, the vast majority of people are still unable to understand how they can become part of this growing economy.
With its NFT platform, Chronicle aims to lower the barrier of entry for the average Web2 user. It utilizes the traditional Web2 architecture to develop its web and mobile apps, hoping to negate the annoying process of integrating wallets and performing token exchanges to purchase NFTs while using a decentralized platform. By doing so, Chronicle also gets rid of the high transaction fees that users must pay every time they trade NFTs.
Furthermore, the fact is that most of us are still fans of email signups and all other centralized models (or at least conditionally). And the Chronicle team seems to understand that the path to complete decentralization is through a hybrid model. As such, the platform combines the convenience and flexibility of a centralized platform with the use cases of a decentralized one.
In contrast to cryptocurrency wallet integration, Chronicle enables users to sign up using their email address and get an integrated wallet to buy and store all their NFTs.In addition, it plans to integrate with mainstream payment platforms such as Stripe and PayPal so that buying and selling NFTs on Chronicle is as easy as placing an e-commerce store orders as easily.
Chronicle recently announced a partnership with Copyrights Group to release NFTs of the famous fictional character Paddington, as well as Pandas International, a non-profit organization that supports endangered pandas.