Boardroom, the sports media company founded by NBA superstar Kevin Durant and his investment firm Thirty Five Ventures, has agreed to a two-year partnership with Dapper Labs in a deal whose terms were not disclosed.
Dapper Labs, creator of the popular basketball collectibles platform NBA Top Shot, said the deal includes putting Durant in a creative development role to curate and create NBA Top Shot Moments and video content.
Boardroom said the partnership will lead to giveaways, spotlights around key moments, fan-to-fan deals and behind-the-scenes video content.
Durant is one of many NBA stars, including Michael Jordan, who invested in a large round of funding for Dapper in March.
“From the moment we met with Kevin and [Thirty Five Ventures co-founder Rich Klein], it was clear that we shared a passion for bringing fans closer to their favorite athletes in the most epic way possible,” said Roham Gharegozlou, CEO of Dapper Labs.” As KD continues to put his stamp on game-changing moments, we’re able to offer fans access to him in a whole new way and solidify NBA Top Shot’s place at the center of the fan experience.”