• Dogecoin Conference Rebrands, Hodl Assets And Dabbles In Fashion NFTs

  • Jenny Ta, founder of CoinLinked and COO of Hodl Assets, a developer of a non-forgeable token (NFT) platform, believes the fad-based NFT market will be worth billions of dollars in the future.

    Ta, a millionaire who started from nothing, founded CoinLinked, a cryptocurrency-powered social marketplace, in May 2020.The company was originally scheduled to host the Dogecoin Conference in Las Vegas, but the event has been rebranded as the “Crypto Entertainment Conference” after Hodl Assets acquired CoinLinked earlier this year in August.

    As part of the deal, Ta was hired as Hodl Assets’ new COO, and the rebranded event will now shift its focus from Dogecoin (DOGE) to NFTs, fashion and entertainment.

    In an interview, the veteran Wall Street trader turned cryptocurrency supporter spoke about the upcoming conference and also offered her thoughts on the collision between the fashion industry and NFTs.

    Hodl Assets’ two-day crypto-entertainment conference is scheduled to take place in Las Vegas in the summer of 2022, and the company is working to combine the world of cryptocurrency with fashion and entertainment.

    Ta said the event’s shift from Dogecoin to NFTs is part of Hodl Assets’ vision to spark widespread adoption of NFTs. She said the team believes fashion and NFTs “make the most sense” of all the other options because of the combined potential of the two industries.

    Ta said she will invite top names in cryptocurrency to talk about NFTs, and day one will focus on NFT education, live music and entertainment.

    The second day will focus on fashion, featuring a global couture extravaganza hosted by renowned designer and former model Linda Gray. The company is touting the event as an opportunity to “reveal the many possibilities of NFTs” in the fashion world.

    “Bringing together the best of all worlds is a powerful prospect. building cultural understanding is like bringing together the historically separate fields of finance, entertainment and fashion to create something amazing,” an announcement shared by Ta said.

    While there is already some movement in fashion to adopt NFTs, Ta believes that once the two industries fully ‘collide’, the market will generate billions of dollars worth of sales.

    Ta points to the example of fashion galas, where nearly every aspect of the event – from the models to the pieces on display – could be tokenized and sold on the blockchain.

    “The dresses, the heels, the jewelry, the crowns that these beautiful women will wear when they walk out on the runway […] all of that can be NFT.”

    “If the bids are correct, the buyer of the NFT can also receive the actual product that will be displayed at the gala. I mean, that’s just crazy,” she added.

    Hodl Asset’s chief operating officer also said the hype surrounding the burgeoning NFT industry has the ability to turn any regular event into something widely appealing.

    “Just because the term unforgeable token is attached to it, everyone wants to be a part of it now,” she said.

    What's your reaction?