Unforgivable tokens (NFTs) have scored another victory with the announcement that gaming giant Zynga is about to integrate NFTs and blockchain into the publisher’s portfolio.
San Francisco-based game developer Zynga, best known for its FarmVille and CSR Racing series, has appointed marketing expert Matt Wolf as its vice president to oversee the company’s blockchain gaming efforts.
With Wolf on board, Zynga will work on integrating NFT and blockchain into its existing portfolio in addition to developing new NFT-based games.Scott Koenigsberg, Zynga’s chief product officer, noted that the company became an early adopter of emerging platforms and technologies, with Snap Games, Google Nest and Amazon Alexa with new product launches.
Speaking about the prominence of blockchain technology in the digital economy, Koenigsberg said Wolf will help them enter a new addressable market through NFTs and explore new ownership possibilities for gamers.
Calling NFTs and blockchain technology a natural next step in Zynga’s growth, Matt Wolf praised the Web3 token-based system’s ability to innovate and provide new forms of player value in gaming.” He added: “By creating an integrated experience that allows players to become owners in their gaming journey, we aim to expand Zynga’s audience reach and drive stronger engagement and retention.
The gaming industry has welcomed NFTs with open arms as they open up new business models and revenue streams for developers, publishers and even content creators, and EA boss Andrew Wilson claimed that collectible digital content will play a meaningful role in the company’s future.
Assassin’s Creed publisher Ubisoft is also exploring the potential of blockchain gaming after participating in a funding round for NFT-based developer Animoca Brands.