Grammy-winning producer and writer DJ White Shadow, famous for producing Lady Gaga’s “Born This Way,” just launched $DJWS, his own social token, via Rally.
What is Rally?
Rally is a platform that enables artists and their communities to build their own independent digital economies. Artists have the ability to create Rally social tokens that are fully customizable and branded. All in all, the token serves as a new tool for fan engagement. This is because it allows fans to invest in their favourite creators and earn rewards in return.
DJ White Shadow joins Rally‘s list of famous creators, including Megadeth, Portugal. The Man and Shantell Martin. In addition to purchasing $DJWS, the DJ’s fans will have the chance to buy an exclusive SHDWGNG Studios hoodie as part of the inaugural collection.
Who is DJ White Shadow?
Paul Blair, also known as DJ White Shadow, is best known for producing Lady Gaga’s albums “Born This Way”, “Artpop” and the soundtrack for “A Star Is Born”. In addition to writing and producing for other people, he has also released three EPs and multiple remixes. Blair has also played in numerous cities in the United States and toured internationally with Lady Gaga.
This is not the first time the DJ has been involved in the NFT space. He is part of a long list of DJs who are also NFT enthusiasts and NFT collection owners, including Steve Aoki, Marshmello and Timmy Trumpet. In fact, last year, Blair collaborated with world-renowned artist Romero Britto on an NFT collection.