• Gucci Files Trademark Applications For Crypto Marketplace, Virtual Clothing, Fashion Shows, And More

  • Gucci Files For five Trademarks of Name and Logo For NFT-Backed Media, Metaverse, and Crypto Marketplace.

    High-end luxury fashion company, Gucci, has just applied for five NFT, crypto, and Metaverse trademark applications.

    These trademarks are to cover part of its blockchain business consisting of Digital marketplaces for virtual goods, virtual assets, and digital media, Financial brokering of virtual goods, and crypto-collectibles, Conducting virtual fashion shows, Ticket reservation and booking services including the provision of tickets authenticated by NFTs, Authentication, issuance, and validation of digital certificates, and also Software for the display, virtual currency and the electronic transfer plus exchange of virtual assets, and transfer of NFT-backed digital goods and virtual assets among others.

    This marks the company’s further entrance into the blockchain industry. Not long ago, the owner of Gucci, Kering, said that they aim to be a pioneer in the Web3 space and have announced their intentions to take cryptocurrencies, add NFTs, and engage in Web3-dedicated venture capital.

    Back in May, Gucci made its first foray into the realm of blockchain technology, when the Italian fashion house stated that it would begin taking cryptocurrency payments in certain of its shops in the United States by the end of that month. It also has plans to expand the trial program to all of its directly managed locations in North America by the summer. This action constituted a significant endorsement of cryptocurrency from preeminent luxury brands.

    Gucci is an Italian fashion house that was established in 1921 by Guccio Gucci. This makes Gucci one of the oldest Italian fashion houses that is still in business today. In the beginning, the company was an equestrian supply and baggage maker, catering to Italy’s rich upper classes with high-end travel items and horse gear.

    “We think that Web3 and NFTs are a real breakthrough and we want to be pioneers on that. Luxury has a role to play. There’s a real opportunity for us to create digital products that would be ways to express our houses.”

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