Invivo, the innovative and uncompromisingly incredible producer of alcoholic beverages, has now taken a step into the NFT world. The result is a great group of celebrity recommended wine assets available for auction from now on.
First up is a selection of premium grape-based alcoholic beverages directed by legendary comedian and talk show host Graham Norton. Since the launch of the Graham Norton range, Invivo has sold over 14 million bottles of wine.
Titled “He-Devil,” the series marks the sixth drink under the snarker’s Invivo tutelage and the first NFTs produced by the company.Overall, ten NFTs are available for auction on OpenSea, each associated with a physical bottle. Bidding begins at 0.06 ETH and the sale ends shortly after 2:30 AM UTC on November 25.
In addition, each He-Devil token comes with fantastic additional bonus content. Each token provides the holder with a new bottle of the year’s “first release” for delivery anywhere in the world, as well as membership in the “Invivo Friends Federation”, a global community of wine lovers. This includes access to virtual wine tastings, company discounts and exclusive promotions.
A randomly selected He-Devil NFT will also unlock a virtual wine tasting accompanied by Graham Norton himself, with proceeds from that single sale going to a worthy charity.
This will be followed shortly by more amazing NFT content from Invivo, including some of their famous wine offerings, including a collaboration from Sarah Jessica Parker and her selection of Marlborough Sauvignon Blanc and Provence Rose wines. Plus, images from Invivo’s infamous global shipping “wine protest”.
Founded by two entrepreneurial New Zealanders, Tim Lightbourne and Rob Cameron, Invivo is a transformation from passion project to award-winning business, the brainchild of two formerly homesick New Zealanders. The company has quickly created a name for itself, being named one of the top 100 wines in the world for 2020 by Wine Spectator and a Fast50 Growth Company by Deloitte.
Now, 13 years later, they have revolutionized the winemaking industry using state-of-the-art technology, taking an innovative step forward to turn the wine industry into a wine community. All of this through the incredible application of blockchain, and the exciting medium of NFTs.