British boxer, Kell Brook made history last night, not only beating former Olympian Amir Khan but releasing NFTs whilst doing so. This is a first for a professional athlete, to release NFTs during a competition, and was done through the help of DaVinci, a platform that allows for celebrities to create unique NFT experiences for fans.
Kell Brooks NFTs
DaVinci announced a live sports first, as Kell Brook released a set of NFTs and unique custom content for purchasers in anticipation of his boxing match with Amir Khan, which he came out victorious in last night. Fans were able to buy unique NFTs (on the Polygon blockchain) based on round-by-round scenarios and outcomes. Prediction outcome winners of the match joined a raffle to win post-fight experiences with Brook. Whereas all NFT buyers received limited exclusive merchandise tied into the NFTs.
Brook spoke on the release, saying: “This is a ground-breaking experience for live sports, allowing my fans to collect unique and exclusive collectables through NFTs before, during, and after the fight. The fight with Khan has been a long time in the making and now the NFTs will live on forever. I will continue to create unique experiences for fans to own my NFTs.”
About the DaVinci Platform
DaVinci is an NFT platform with the parent company of Cere Network. DaVinci is the first all-in-one Web3 media platform. It allows celebrities and brands to create and release unique and immersive NFT content directly to fans.
Kell Brook vs Amir Khan
On February 19th, former IBF welterweight titleholder, Kell Brook took on former Olympian and light-welterweight World Champion Amir Khan. It was a highly-anticipated bout. The fight was at the Manchester Arena. It was concluded in 6 rounds after the referee stopped the contest, with Kell Brook winning. Post-fight, 35-year-old Khan even spoke to the media about retiring after losing his love for the sport. It has also led people to question whether 35-year-old Kell Brook should hang up his gloves too.