McLaren Automotive is to create and mint non-fungible tokens (NFT) of its luxury supercars in partnership with metaverse infrastructure platform InfiniteWorld.
The U.K.-based carmaker plans to build a marketplace for the sale of NFTs, which will also grant access to exclusive experiences for owners.
It is working with InfiniteWorld, a metaverse infrastructure provider that helps brands to create and monetize digital assets and improve engagement with users and fans.
InfiniteWorld announced plans to go public in December through a $700 million merger with special purpose acquisition company (SPAC) Aries I Acquisition Corp. The newly formed entity will trade on Nasdaq under the “JPG” ticker.
McLaren Automotive is part of the same family as Formula 1 racing team McLaren Racing, which has also been active in the digital assets industry. In June the team announced plans to build an NFT platform on Tezos.