Lionsgate, the movie studio behind the upcoming sci-fi disaster film, ‘Moonfall,’ have partnered with IMAX cinemas to provide attendees of the film’s preview showings with an exclusive, on-brand NFT. To create the NFTs, the blockbuster partnership beckoned the services of Autograph, the pioneering digital collectibles brand owned by Tom Brady.

The IMAX preview showings of the film take place on February 3rd, where each moviegoer in attendance will receive a limited-edition and unique ‘Moonfall NFT’. Each NFT will be a uniquely identifiable ‘commemorative section of the moon’s lunar crust’, an out-of-this-world concept inspired by the film’s premise.