• Top NBA stars to sell NFT products in person at summer league

  • It may be the NBA offseason, but Dapper Labs has big plans for the rest of the summer with its NBA Top Shot cryptocurrency collectibles platform. Today, Dapper revealed that the service will offer exclusive NFT moments that can only be purchased during the NBA Summer League in Las Vegas.

    This marks the first time that the service – which packages NBA video highlights into rare, trading card-like digital moments – has created NFT collectibles that can only be purchased at physical locations. It’s also the first time NBA Top Shot moments can be purchased at real NBA games, even if those are off-season games featuring mostly rookie draft picks and minor league G League players.

    Essentially, fans can pre-purchase a moment that will subsequently be created from footage of a game played each day.The games on August 8, 9 and 10 will each produce a moment, with the exact game date to be announced closer to the date.

    Each moment can be purchased for $5 at a kiosk at the Thomas & Mack Center in Las Vegas, and the number of moments cast will be based on total demand, with a minimum version of 1,000 per NFT.NFTs will be delivered to fans’ Top Shot accounts “as soon as possible,” possibly as soon as the day after the game. Fans will be able to purchase up to 10 of these moments per day.

    For the first time ever, Top Shot collectors will be able to purchase a moment at the game and receive a moment from the game they saw in person – available on our Top Shot Kiosk in Las Vegas.

    Dapper Labs will also fly out eight NBA Top Shot subscribers for next week’s contest via a sweepstakes, with the number of drawings determined by the NFT moments they already own and the collectability challenges they complete. The company has previously sent eight Top Shot collectors to the NBA Finals in a similar sweepstakes, as well as the recent NBA Draft.

    Top Shot’s roadmap

    The NBA Top Shot was arguably the biggest winner of the NFT market explosion this spring, helping to bring cryptocurrency collectibles into the mainstream as professional athletes backed the platform with moments selling for thousands of dollars or more on the secondary market. LeBron James’ moment sold for $387,600 in April, marking the platform’s peak to date. To date, Top Shot has generated more than $700 million in transactions.

    In an interview conducted today as part of Top Shot’s online “First Mint Fest,” Dapper Labs CEO Roham Gharegozlou recalls the sudden surge in demand in February and March and how it made Top Shot difficult to use for some time.

    Gharegozlou admits that Dapper was ill-prepared for the huge user surge, echoing comments made by Dapper’s Caty Tedman last spring, but says his company has beefed up its customer service team and is “ready for the next step in growth.” That, he said, will include moments from the next NBA season, NBA “legends” of the past, and Dapper’s third-party partners, including the upcoming incarnation of the marketplace Genies.

    In addition to the new Top Shot set and partnerships, Gharegozlou suggested that Dapper offer “more communication and more transparency” to NFT collectors, and that his team is working on “massive” engagement efforts beyond the summer league arena rollout.

    Shopify now supports NFT sales, starting with Chicago Bulls

    Finally, he talked about NBA Top Shot Hardcourt, a mobile game that plans to help introduce NFT collectibles to mainstream NBA fans – before the NFT moment itself finds a large audience. He said the game is in beta, but admitted that Dapper is “not happy” with where it sits right now in the overall Top Shot experience.

    “We’re confident that Own the Moment Direct can become a mass-market activity,” Gharegozlou said, adding that Dapper will launch the Hardcourt game “when we’re ready for the millions of users that are coming.”

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