• NFL star Rob Gronkowski partners with Voyager Digital

  • The NFL superstar is now a brand ambassador for Voyager Digital Crypto and a shareholder in Voyager Token (VGX).

    Rob Gronkowski joins Tom Brady and Stephen Curry as brand ambassadors for the recent superstar athlete’s cryptocurrency company.Voyager Digital announced a multi-year deal with the NFL star on Wednesday to become a brand ambassador for the platform.

    The future Hall of Famer not only becomes a brand ambassador, but also a shareholder in Voyager and a holder of VGX. This partnership is the domino of a series of campaigns that aim to make cryptocurrency investments more mainstream. The content produced highlights the practicality and ease of using cryptocurrencies.

    Stephen Ehrlich, co-founder and CEO of Voyager, said in a press release, “I can’t think of a better person to serve as an ambassador for our brand. When people hear something from Gronk, they know they’re getting the real deal. We also know that by partnering with Gronk, we will get our message out and have a lot of fun.”

    Gronk has posted a tweet about the news and the $25,000 giveaway.

    Athletes with cryptocurrency companies

    This isn’t the first time Gronk has worked with a cryptocurrency company. Back in March, he was one of the first NFL players to auction off a collection of non-crypto tokens (NFT).” The “Champions Collection” aptly showcased his multiple Super Bowl winning moments and sold out almost immediately.

    Other legendary players have recently signed similar deals to become not only brand ambassadors, but also shareholders. Steph Curry and Tom Brady are the most notable of this group. Yesterday famed NBA player Stephen Curry signed a deal with cryptocurrency exchange FTX to become a global ambassador. The deal also gives Curry an equity stake in FTX Trading Ltd. Curry and his wife, Ayesha, run a charity, Eat. Learn.Play, which will also benefit from the deal.

    Tom Brady and his wife, Gisele Bundchen, signed a similar deal with FTX in June. Brady was hired as a brand ambassador, while Bundchen became an advisor to FTX on environmental and social initiatives. The couple also received an equity stake in FTX.

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