HODL Assets, a non-forgeable token (NFT) aggregation platform, has announced the acquisition of CoinLinked, a blockchain-based social networking and commerce platform.
Wall Street veteran and CoinLinked founder Jenny Ta will also join the HODL Assets team as chief operating officer, according to a press release issued on Wednesday.
The CoinLinked acquisition is part of HODL Assets’ broader plan to boost its position in the uncounterfeitable token space by launching an NFT marketplace known as the HODL platform.
HODL’s new NFT platform will provide gaming and social networking capabilities to the expanding NFT space.The CoinLinked acquisition may be related to these plans, with Ta previously telling us that the blockchain social networking platform is “a hybrid of Twitter, Instagram and Amazon.”
Ta said NFTs could be the “killer app” of Web 3.0, just as e-commerce and social media dominate the current Internet architecture, saying.
“NFTs are definitely the next step in the disintermediation of the Internet, because it’s time for people to demand ownership of their assets, and rightfully so. The Internet is about access to mass attention and the ever-changing, flow of information, whereas NFTs are about access to personal attention and a static snapshot in time.”
As a result, the HODL platform is looking to integrate CoinLinked’s processes to provide functionality not currently showcased in other NFT marketplaces. As part of the announcement, the company said its vision is to make NFTs more mainstream.
Detailing a possible roadmap for broad-based non-counterfeitable token adoption, Ta pointed to social media and gaming as intermediate steps in making NFTs more accessible.
As previously reported, NFT games, especially play-to-play games, are gaining huge popularity worldwide.
According to CoinLinked founder and COO of the new HODL asset, the integration of NFT and social media on the blockchain will create a platform that will change the dynamics of digital content ownership.
Following the acquisition of CoinLinked, HODL Assets also plans to relocate from South Africa to the United States.