Pop music star Justin Bieber has purchased a non-fungible token (NFT) from the Bored Ape Yacht Club (BAYC) collection for $1.3 million worth of Ethereum (ETH) on the leading marketplace OpenSea.
The NFT had a significantly lower floor price since it has no rare traits, which is why some Twitter users argue that the “Stay” hitmaker got “finessed.”
Bieber, who recently became the first musician to score ten hits with over a billion streams on Spotify, is far from being the only megastar to join the Bored Ape Yacht Club.
In late December, rapper Eminem purchased a BAYC NFT for $462,000, joining other celebrities such as Steph Curry and Post Malone.
Earlier this week, a deeply awkward clip of socialite Paris Hilton and talk show host Jimmy Fallon showing off their NFTs in the most unenthusiastic way possible went viral, inspiring scathing criticism on Twitter. Even cryptocurrency proponents couldn’t help but find the segment extremely off-putting.
Bored Ape Yacht Club is comprised of 10,000 unique images of cartoon primates that were minted as non-fungible tokens on the Ethereum blockchain.
Yuga Labs, the company behind the hottest NFT collection, is rumored to be seeking a $5 billion valuation, which would make it one of the biggest web3 brands.