The conservative candidate for South Korea’s March 9 presidential election, Yoon Suk-yeol, issued non-fungible tokens (NFTs) featuring images and videos of himself on Monday in an attempt to sway younger voters at the final stages of his campaign.
Yoon has minted at least 4,000 NFTs on the Aergo blockchain which started sales at South Korean NFT marketplace CCCV on Monday for 50,000 Korean won (US$40.78) each.
He plans to issue 22,329 NFTs in total.
The latest poll on the presidential election by Gallup Korea shows Yoon leading the race with a 39% approval rating, while the Democratic Party candidate Lee Jae-myung follows closely behind with 38%.
Yoon’s left-wing rival, Lee, previously used a similar strategy to reach younger voters in their 20s and 30s by airdropping his own NFTs to campaign donors last month.
Both Yoon and Lee have made crypto-friendly policy promises, such as reversing a local restriction on ICOs that has been in place since 2017.