Snoop Dogg is already making waves in the NFT space, launching his own brand of collectibles this spring and collaborating with Nyan Cat, creator of the popular meme.
However, the rapper’s latest move is truly unexpected: he claims to be the real person behind a pseudonymous cryptocurrency Twitter persona – a person who spent millions of dollars on a very valuable set of blue-chip NFTs.
Snoop Dogg tweeted to his 19 million followers that he was Cozomo de’ Medici, a pseudonymous NFT collector who joined Twitter in August. In recent weeks, Cozomo has been tweeting steadily about his NFT journey, discussing the amount of money spent on the popular NFT collection while showing an in-depth understanding of the culture.
As a celebrity collector of the NFT, Snoop is not alone; NBA athlete Stephen Curry, social media star Jake Paul, and comedian and TV host Steve Harvey are all famous owners. He’s not even the first celebrity to create a separate cryptocurrency-centric “burner” account on Twitter: rapper and YouTube personality KSI, for example, has an account to keep his cryptocurrency a major idea.
But Snoop didn’t create his NFT-centric Twitter personality in public, tying it to his existing social media channels. Until he chose to disclose it to the world yesterday, it was first and foremost a pseudonym with no apparent connection to Snoop.
Also notable: the fact that Snoop appears to have a very valuable NFT collection. According to DappRadar’s Portfolio Valuation Tool, Cozomo de’ Medici has a collection worth over $17 million in his wallet.
The collection is led by nine CryptoPunks, with the most valuable profile picture NFT estimated at $4.6 million based on current market prices. The wallet also has 10 Meebits NFTs – 3D avatars created by CryptoPunks maker Larva Labs – and a bunch of different NFTs from the generative artwork series Art Blocks.
An NFT is like a receipt or a deed of ownership that proves a scarce digital item, and it can represent a still image, video file, video game item, and more.Other valuable items in Cozomo’s wallet include NFTs from photographer Justin Aversano’s Twin Flames series, as well as several Moonshot Bots , which benefit the development of ethereal tools. Earlier this month, Cozomo even tweeted about the value of supporting ethereum developers.
Snoop also appears to own several Rocket Factory NFTs from Tom Sachs – the same series that Budweiser purchased. Like Budweiser, its wallet is flooded with all sorts of random NFTs once the address is exposed to the public, and since yesterday, Cozomo’s wallet has been inundated with a steady stream of odd collectibles.
In addition to tweeting his pseudonym identity yesterday, Snoop Dogg retweeted DCinvestor, a prominent NFT investor and advisor to the project.Additionally, Cozomo’s wallet boasts the Snoop x Nyancat NFT, which Snoop Dogg is currently using as his main profile picture.
If this is all a ruse, the ruse hasn’t been broken yet. snoop has been tweeting non-NFT content, like the collaboration with Beyond Meats. Meanwhile, Cozomo’s account tweeted yesterday that it will no longer discuss the real person behind the pseudonym.
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“Due to my considerable fame, this tweet will undoubtedly be discovered. Those curious [about] who I am will soon know,” Cozzomo tweeted.” Those who don’t care, or simply wish to remain unaware of the source of my immense fame and wealth, can simply not research it. I will be focusing this account on NFT and will no longer mention the matter here.”