Socios.com is a blockchain-based token platform for fans. The fintech company is now the official partner of the Golden Globe Awards 2021. Basically, the Golden Globes is an annual football awards ceremony organized by a French news magazine.
The creators of the fan tokens have an agreement with Amaury Média (the advertising arm of the Amaury Group). le Équipe (newspaper, magazine), the L’Équipe website, the L’Équipe mobile app, la Chaine L’Équipe, France Football, le Journal du Golf , Vélo Magazine and le Ballon d’Or.
The blockchain platform will have brand recognition on the red carpet. This popular event will take place on November 29 at the Du Chatelet Theatre in Paris on the banks of the Seine. In addition, many big names will join the event.
In particular, socio.com will host 750 guests. The fun part is that guests will be able to take pictures with the iconic trophy. That’s not all, they will also have the chance to win Socios.com fan tokens.
Currently, more than 100 sports organizations support Socio.com. and among them are FC Barcelona, Juventus, AC Milan, Arsenal, and Inter Milan. In addition, national teams such as Argentina, Portugal, Italy, F1, Esports, and NBA also support the blockchain platform.
Moving on, leading blockchain provider Chiliz created Socio.com. which has been expanding globally since 2021. Likewise, it has tripled its partners and user base. In addition, it has opened new headquarters in Madrid, Istanbul São Paulo and Buenos Aires. In the future, the company plans to open its first US office.
Right now, Socio.com has 1.3 million active users worldwide. It uses direct-to-consumer (D2C) blockchain technology. The company focuses on providing tools for many sports organizations to interact with their fan bases and monetize them.
For more information about the award
Englishman Stanley Matthews won the first Ballon d’Or in 1956. Then, in 1995, the award was extended to all European footballers, regardless of their nationality. Since 2007, it has been a global award for all professional players worldwide.
The Golden Globes also introduced the Ballon d’Or Femin to honour female players. Among others, Dane Ada Hegerberg won both the Copa Trophy for Under-21 and the Best Female category.In 2019, the Lev Yachine Trophy was added as the Best Goalkeeper category.
Due to the pandemic, these awards will be presented this time on Nov. 30. Meanwhile, the ceremony will begin at 8:30 p.m. (CET). In addition, more than 832 million people worldwide are likely to join the campaign on social media channels.
Alexandre Dreyfus, founder and CEO of Socios.com, said.” We are delighted to partner with the Golden Globes, the most prestigious individual awards ceremony in football, and to be part of what has become one of the most anticipated events in the sporting calendar.
“Socios.com was created to bring fans closer than ever to their heroes, and the Golden Globes is the event that brings together the biggest stars in football, so it’s a perfect combination.”