• UFC to launch NFT series. Here’s why this is great news for fighters

  • Las Vegas-based martial arts organization the Ultimate Fighting Championship (UFC) has teamed up with collectibles company Panini America to launch its first non-interchangeable token.

    Fighters on the NFTs will be able to earn 50 percent of the proceeds from sales, which is much more than they would normally receive from merchandise, and UFC chief operating officer Lawrence Epstein said such a split makes sense.

    A 50-50 split makes sense. It’s fair and it reflects the contributions of both parties to the product.

    The product will honor some of the historic moments that took place in the UFC Octagon, as well as some of the biggest stars to ever appear in the Octagon.

    The NFT licensing deal builds on an existing partnership between the UFC and Panini, which saw UFC heavyweight champion Francis Ngannou partner with BossLogic to sell his NFT air cast for a whopping $580,000 in late March.

    Prior to joining the NFT craze, the UFC had signed several cryptocurrency partnerships. Back in December 2018, it announced a sponsorship deal with the Litecoin Foundation.

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