Vogue magazine’s Singapore edition plans to release its NFT series this fall to expand community engagement.
Fashion magazine Vogue has stepped into NFT territory with the Singapore edition by releasing a series of NFTs as a “mystery box”. The series was launched on Binance NFT as a feature of the magazine’s September issue in Singapore.
Michael von Schlippe, president of Vogue’s publisher Media Publishers, commented on the development.” “We are delighted to launch the first series of Vogue Singapore Mystery Box in Binance,” he said.” This is a step towards a long-term strategy to bridge the cryptocurrency and gaming community with digital investors, curious tech-savvy consumers and luxury brands.”
NFT’s Mystery Box contains artwork that captures sunrises over 10 major international cities. Meanwhile, a Vogue astronaut will be seen exploring the featured cities. Available cities include Hong Kong, London, Milan, New York, Paris, Rio de Janeiro, Seoul, Shanghai, Sydney and Tokyo.
For collectors who are serious about collecting all 10 cities, a secret link will be provided for a chance to grab the 11th limited edition box. This secret box contains Singapore’s Sunrise NFT. the RARA marketplace powered by the Binance smart chain is hosting the 11th mystery box.
NFT is taking the fashion world by storm
Vogue Singapore is just the latest major brand in the beauty and fashion industry to jump on the NFT craze.
Last month, two of the industry’s most iconic brands found ways to incorporate NFTs into their product strategies.NARS Makeup collaborated with three artists to create an NFT art collection based on their famous “Orgasm” series.
Iconic designers Dolce & Gabbana also launched NFTs this summer.Their collection blends digital fashion with the history of Venice.
For Vogue Singapore, this new avenue of digital output is an effort to engage with the wider community.Von Schlippe hopes this is the beginning of Vogue and cryptocurrency.” Mystery Box will serve as an ongoing process to engage the cryptocurrency community and allow them to interact with Vogue in a new form.”
The new Mystery Box is the result of a partnership with premium NFT platform Brytehall, which launched in September.
The announcement is not surprising coming from Singapore, as the city remains a haven for cryptocurrency-conscious investors and enthusiasts.