• YouTube Creators to Sell Videos as NFTs to Fans

  • Just weeks after YouTube’s CEO Susan Wojcicki released a statement outlining the platform’s intent to investigate how it can leverage blockchain technology, the content creation powerhouse has announced that it’s introducing a function which allows creators to sell their content to fans as NFTs. The addition to the platform comes as part of a new set of creator tools which intend to expand the monetization prowess of content creators.

    In addition to fans essentially owning videos through buying YouTube video NFTs, the expanded set of creator tools will also allow users to verifiably own photos, art, and experiences which have been curated by their favourite creators.

    YouTube’s chief product officer, Neal Mohan broke the news via a blog post , where he stated: “We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible”.

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