Speaking at Austin’s ongoing SXSW festival, Mark Zuckerberg, the ever-famous CEO of powerhouse social media conglomerate Meta, confirmed reports that the company’s subsidiary, Instagram, was preparing to integrate NFTs into its platform.
The comments come off the back of reports made back in January, which stated that the conglomerate had intensified its efforts to bring the digital asset to the photo-sharing platform, as well another Meta-branded social media heavy-weight, Facebook.
In the words of Zuckerberg, Meta is: “working on bringing NFTs to Instagram in the near term,” however he then added: “I’m not ready to kind of announce exactly what that’s going to be today”.
Despite his intent to keep his lips relatively sealed, Zuckerberg is also reported to have said that he’s ‘hopeful’ that a function which’ll allow Instagram users to mint their own NFTs within the app will be launched in the coming months.
All-in-all, and given the conglomerate’s Web3-inspired name, such news shouldn’t come as a surprise, and moreover, it was a matter of ‘when,’ not ‘if’. The news also doesn’t come as a surprise given the fact that at the Meta brand’s genesis back in October, it explicitly stated that in time, it will begin supporting NFTs across its platforms.