• Ubisoft to look to invest and create blockchain games

  • Ubisoft, one of the world’s largest video game organizations – responsible for creating popular franchises such as Assassin’s Creed, Far Cry and For Honor – hosted their second quarter earnings call this week, where blockchain was a key topic of discussion.

    In addition to reporting a 15% increase in unique active players in the first half of the year over 2020, and that Assassin’s Creed Valhalla has become the second most profitable game in the company’s history, the French company’s CEO, Yves Guillemot, also expressed his intentions to invest in and adopt blockchain-centric gaming companies on the platform.

    Despite significant progress in the space, such as funding Animoca Brands, owner of the ethereum-based metadata game Sandbox, Guillemot said the platform is in the early stages of research and development.

    Ubisoft became a verifier node on the Tezos network in April, a channel node operator on the Aleph.im network in July, and a founding member of the Blockchain Gaming Consortium, which encourages adoption in both areas.

    Ubisoft’s Chief Financial Officer Frédérick Duguet spoke highly of the potential impact of blockchain technology on the gaming industry.

    “Blockchain will enable more games to be profitable, it will enable more players to actually access content, own content, and we think that will allow the industry to grow a lot. We’ve been working with a lot of smaller companies on blockchain and we’re starting to get a good understanding of how it’s going to impact the industry and we want to be one of the key players here.”

    Fellow gaming company Valve was recently involved in mainstream headlines when they announced a ban on all cryptocurrency, blockchain and non-fungible token (NFT) games and content on their Steam marketplace, stating that they believe these assets have no intrinsic value.

    In response to the ban, Fight for the Future, a digital advocacy group backed by the Blockchain Gaming Alliance, Enjin, and 26 other blockchain gaming projects, released an open letter calling on the company to reverse their decision, saying that decentralized autonomous organizations (DAOs) and NFTs can promote “decentralized, democratic, interactive, player-centric systems ” The progress of the

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